AI Insights · Timothy · January 2022
Top 5 Shopping Apps Performance in Brazil, Q4 2021
In Q4 2021, the top 5 shopping apps in Brazil saw varied performance in downloads and active users. Sensor Tower data provides detailed insights.
Throughout Q4 2021, the top 5 shopping apps in Brazil exhibited diverse trends in terms of downloads and active users. Sensor Tower data provides an insightful look into their performance during this period.
Shopee: 9.9 Super Shopping Day saw a significant rise in weekly downloads, starting from 900K in late September and peaking at 1.5M in late November. Weekly active users also demonstrated an upward trend, growing from approximately 15.6M to 19.3M by late November, before slightly declining to 17.6M at the end of December.
SHEIN-Shopping Online experienced a consistent growth in downloads, with notable peaks of 833K in early November and 878K in mid-November. Active users were fairly stable, ranging from 5.8M to 7.5M, with a peak in early November.
Americanas: compras online displayed a remarkable increase in downloads, especially in late November, reaching 916K. Active users saw a significant surge, escalating from around 8M in late September to a high of 16.4M in late November, before stabilizing around 11M to 12M towards the end of December.
Facily: Compra Online e Oferta had a fluctuating trend in downloads, with a peak of 762K in late October. Active users saw modest growth, peaking at 4.1M in late October and gradually declining to around 3.1M by the end of December.
Mercado Libre: Compras online maintained a steady download rate, averaging around 400K to 500K weekly, with a slight dip towards the end of the quarter. Active users remained relatively stable, hovering around 20M to 21M throughout the quarter.
These trends highlight the dynamic nature of the shopping app market in Brazil during Q4 2021. For more detailed insights and data, visit Sensor Tower.
