Top 5 Shopping Apps in Belgium Q4 2021 Performance

In Q4 2021, the top 5 shopping apps in Belgium exhibited varying trends in downloads and active users. Here's a closer look at their performance:

bol had a notable quarter with weekly downloads peaking at approximately 20.9K in mid-November. Downloads saw fluctuations, with a high in the week of November 15 and a low of about 7.9K during the last week of December. Active users showed a consistent upward trend, starting from around 277.5K at the end of September and reaching approximately 377.2K by mid-December.

Zalando – Online fashion experienced a steady increase in weekly downloads, peaking at around 17.4K in late November. The number of active users also saw a peak, reaching about 395.3K in the same period. However, there was a slight decline towards the end of December, with active users dropping to approximately 287.6K.

Vinted: Sell vintage clothes showed consistent performance in weekly downloads, achieving a peak of approximately 14.9K in early November. Active users fluctuated throughout the quarter, with a high of around 632.7K in early November and a low of approximately 525.3K by mid-December.

My Delhaize saw its weekly downloads peak in mid-October at about 17.4K. Despite fluctuations, the app maintained a relatively stable number of active users, peaking at around 102.2K in mid-October and ending the quarter with approximately 87.5K active users.

Klarna | Shop now. Pay later. witnessed a significant increase in weekly downloads, peaking at around 15.1K in late November. Active users followed a similar trend, starting at around 37.5K in late September and peaking at approximately 67.4K by mid-December.

These insights come from Sensor Tower, where you can find more detailed analytics and trends.