Top 5 Shopping Apps in Australia Q4 2021: Unified Platform Performance

The fourth quarter of 2021 saw significant activity in the shopping app sector in Australia. Here, we dive into the performance of the top 5 shopping applications on a unified platform, combining data from both iOS and Android. This data is sourced from Sensor Tower, where you can find more detailed insights.

Shop: All your favorite brands displayed a fluctuating trend in weekly downloads, peaking at 44.6K in the last week of November. Active users showed a steady climb, reaching a high of approximately 374K in early December before a slight decline to 317.7K by the end of the month.

Everyday Rewards experienced a significant spike in weekly downloads, hitting nearly 50K in mid-November. Active users also saw a notable increase, peaking at around 584.8K during the same period. Despite some fluctuations, the app maintained a strong user base, ending the quarter with 442.6K active users.

SHEIN - Shopping Online had consistent weekly downloads, with a slight dip in November but recovering to 22.4K by the end of December. Active users showed a peak of 505.9K in late November before stabilizing around 407.9K towards the end of the quarter.

eBay online shopping & selling maintained a relatively stable download rate, averaging around 19K weekly downloads. Active users, while showing some variation, ended the quarter strong with approximately 1.65M users, peaking at 1.82M in early October.

Amazon Shopping saw a steady increase in weekly downloads, reaching a peak of 32K in late November. Active users grew significantly during the quarter, peaking at 1.36M in late November and maintaining over 1.14M active users by the end of December.

These trends underscore the dynamic nature of the shopping app market in Australia. For more detailed insights and data, visit Sensor Tower.