Top 5 Shopping Apps in Austria Q4 2021: Performance Insights

The fourth quarter of 2021 saw interesting trends among the top shopping apps in Austria, with varying performance metrics in downloads and active users. Below is a detailed look at the performance of the top 5 shopping apps, based on data from Sensor Tower.

Amazon saw a notable increase in weekly downloads, starting from approximately 7.8K at the end of September and peaking at 13.4K in the week of November 22. Weekly active users also showed a positive trend, rising from around 608K in late September to a peak of 709K by the end of November.

Zalando – Online fashion experienced a significant spike in weekly downloads, reaching a high of 12.7K in the week of November 22. However, downloads saw a decline towards the end of the quarter, dropping to about 4.9K in the last week of December. Weekly active users followed a similar pattern, peaking at approximately 167K in late November before decreasing to 104K by the end of December.

Joom. Shopping for every day. showed fluctuations in weekly downloads, with notable increases in the weeks of October 25 and December 13, reaching around 11K and 12K respectively. Despite these fluctuations, weekly active users saw a general upward trend, peaking at 64K in mid-December.

BestSecret demonstrated strong growth in weekly downloads, particularly in November, with a peak of 15K in the week of November 15. Active users also increased, reaching a high of approximately 39K in late November, before stabilizing around 27K by the end of December.

H&M - we love fashion had a steady performance in weekly downloads, peaking at about 9.4K in mid-October. Active users saw a significant increase to 121K in the week of November 22, though this number dropped to around 93K by the end of December.

These insights highlight the dynamic nature of the shopping app market in Austria during Q4 2021. For more detailed data and insights, visit Sensor Tower.