Top 5 Shopping Apps in Europe Q4 2021 Performance Review

In the fourth quarter of 2021, the top 5 shopping apps in Europe showcased a variety of performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insight into the market dynamics for these popular apps.

LootBoy: Packs. Drops. Games., published by Lootboy GmbH, saw its weekly revenue peak at approximately $99.7K in late October, with a notable dip to around $61.9K in mid-November. Weekly downloads fluctuated, reaching a high of about 42K in the week leading up to Christmas. Active users grew steadily from around 245K in late September to nearly 289K by the end of December.

Wallapop - Vende y compra from WALLAPOP SL experienced relatively stable weekly revenue, hovering around $37K to $41K throughout the quarter. Downloads showed a significant peak of about 231K in mid-October, before declining to roughly 126K by the end of December. Active users remained robust, starting at approximately 1.47M and ending the quarter slightly higher at around 1.58M.

letgo: Sell & Buy Used Stuff, a product of Letgo Global B.V., had a steady weekly revenue, peaking at around $33.6K in early October and tapering off to about $24.7K by the end of December. Weekly downloads remained consistent, with a peak of approximately 149K in mid-November. Active users saw a gradual decline from around 3.39M in late September to about 2.92M by the end of the year.

Milanuncios - Comprar y vender, published by Adevinta Spain S.L.U., had its highest weekly revenue at around $20.1K in late November, with a noticeable drop to about $10.7K in the last week of December. Downloads peaked at approximately 40K in late September and saw a low of around 24K in mid-December. Active users remained relatively stable, fluctuating around the 400K mark throughout the quarter.

Shpock: Buy & Sell Marketplace, by finderly GmbH & Co KG, maintained a consistent weekly revenue, averaging between $10K and $14K. Downloads were steady, with a slight increase to about 24K in the final week of December. Active users showed minor fluctuations, starting at around 368K in late September and ending the quarter at approximately 335K.

For more detailed insights and further data, visit Sensor Tower. These metrics provide a snapshot of the shopping app landscape in Europe for Q4 2021, highlighting the diverse performance trends among the leading apps.