AI Insights · Timothy · January 2022
Top 5 Parenting Apps in the UK for Q4 2021
A look at the performance of the top parenting apps in the UK during Q4 2021, examining trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top five parenting apps in the United Kingdom displayed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends, based on data from Sensor Tower.
Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC saw a notable fluctuation in weekly revenue, peaking at approximately $28K at the beginning of October and then experiencing a general decline, ending the quarter at around $22.7K. Weekly downloads for the app also varied, starting at 9.6K in late September, dipping to 6.7K in early December, and then rising again to 10.3K by the end of the year. Active users showed a peak of nearly 90K in mid-October before stabilizing around the mid-80K range towards the end of the quarter.
Microsoft Family Safety had a relatively low weekly revenue, never surpassing $380, with a peak in early November. Weekly downloads experienced a significant boost in late December, reaching up to 18.4K from a previous average of around 2K to 3K. Active users mirrored this trend, peaking at over 32K in the same period.
FamilyAlbum - Photo Sharing by MIXI, Inc. exhibited a steady weekly revenue, maintaining figures around $1K towards the end of the quarter. Downloads saw a substantial increase in early November, peaking at 7.5K, before settling around 5K to 6K. Active users showed consistent engagement, peaking at over 103K in late October and stabilizing around the 90K mark by the end of December.
Pregnancy + | Tracker App, published by Philips Digital UK Limited, presented a stable revenue trend, averaging around $600 to $700 weekly. Downloads fluctuated, starting at 5.5K in late September, peaking at 8K in early November, and closing the year at 8.1K. Active users consistently stayed above 400K, with a slight dip in mid-December to around 376K before rising again.
Amazon Kids+: Books, Videos… by Amazon Mobile LLC did not generate any revenue during this period. However, it did see a significant increase in downloads, peaking at 8.3K in late December. Active users also increased, starting at 18.4K in late September and reaching nearly 31.4K in late December.
For more detailed insights, visit Sensor Tower.
