AI Insights · Timothy · January 2022
Top 5 Parenting Apps Performance in Colombia Q4 2021
Explore the performance trends of the top 5 parenting apps in Colombia during Q4 2021, with insights into downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 parenting applications in Colombia showed varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at their metrics:
Policia de Niños Llamada Falsa experienced fluctuations in weekly downloads, starting strong with 8.1K in late September but dipping mid-quarter to around 2.9K in early December. It rebounded slightly towards the end of December, ending the quarter with approximately 5.3K downloads. Active users followed a similar trend, peaking at 12.2K in late September and dropping to a low of 6.7K in early November, before recovering to 9K by the end of December.
Family Tracker by Phone Number saw a significant peak in weekly downloads in early November with 7.8K, followed by a steady performance around the 5K mark for the rest of the quarter. Active users mirrored this trend, with a peak of 13.3K in early November and maintaining around 11K towards the end of the quarter. Revenue was minimal, with a slight increase to $18 in mid-November.
Policía de niños - para padres had a notable spike in downloads, hitting 8.5K in late September and another peak of 8.9K in mid-December. Active users saw a high of 12K in late September but generally trended downwards, stabilizing around 5K towards the end of December.
Pregnancy + | Tracker App showed a steady increase in weekly downloads, reaching a high of 6.6K in mid-October. Active users remained robust, peaking at 167K in mid-October and maintaining a strong presence around 134K towards the end of December. Revenue varied, with a peak of $87 in mid-November.
Be Closer: Family location showed a significant increase in downloads, reaching a peak of 7.6K in early December. Active users followed a similar trend, peaking at 20.7K in early December and ending the quarter around 14.8K. Revenue saw a substantial rise, peaking at $523 in late November and maintaining around $400 through December.
These insights, derived from Sensor Tower, highlight the dynamic performance of parenting apps in Colombia. For more detailed analytics and trends, visit Sensor Tower.
