AI Insights · Timothy · January 2022
Top 5 Parenting Apps in Poland Q4 2021 Performance Review
A detailed look at the performance of the top 5 parenting apps in Poland during Q4 2021, based on data from Sensor Tower.
In Q4 2021, Poland's top 5 parenting apps on a unified platform showed varied performance in terms of weekly downloads, revenue, and active users. Here's a detailed look at how each app fared during the quarter.
Find my kids: live GPS tracker saw its weekly revenue start at approximately $10.3K in late September, peaking at around $10.7K in early October before declining to roughly $7K by the end of December. Weekly downloads for the app began at 11.6K but dropped consistently to around 3.7K by late November, with a slight recovery to about 6K in the last week of December. The app's weekly active users fluctuated, starting at 114K and ending the quarter at around 102K, with a notable peak of 113K in the third week of December.
CALMEAN Control Center maintained relatively stable weekly revenue throughout Q4, starting at $3.1K and ending at $3.2K, with minor fluctuations in between. Weekly downloads were generally low, except for a significant spike to 2.9K in the week of December 20, ending the quarter at around 932.
Pomelody Family Music & Fun experienced relatively steady weekly revenue, starting at $1.5K and ending at $1.3K. The app saw a notable increase in downloads mid-October, reaching 2K downloads, but generally remained below 500 downloads per week for most of the quarter.
Mikołajofon showed a remarkable increase in both weekly revenue and downloads. Starting with negligible revenue, it peaked at around $1K in mid-December before dropping to $268 in the last week of the year. Downloads saw a massive spike from 213 in late September to over 20K in mid-November, before tapering off to 1.1K by the end of December. Weekly active users followed a similar trend, starting at 5.4K and peaking at 28.5K in mid-November, ending the quarter at 11.4K.
Be Closer: Family location had modest weekly revenue, starting at $439 and ending at $214, with several fluctuations throughout the quarter. Weekly downloads were low, peaking at 1.1K in mid-October but generally remaining below 200 downloads per week. Active users showed a slight increase from 3.5K to 3.9K in mid-October, ending the quarter at approximately 2.9K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
