AI Insights · Timothy · January 2022
Top 5 Parenting Apps in Bulgaria: Q4 2021 Performance
An overview of the top 5 parenting apps in Bulgaria during Q4 2021, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 parenting apps in Bulgaria demonstrated varied performance in terms of weekly downloads, revenue, and active users. Data from Sensor Tower provides insights into these trends.
The app Find my kids: live GPS tracker showed noticeable fluctuations in its metrics. Weekly revenue started at around $1.3K at the end of September, saw a dip to approximately $519 in early November, and ended the year at around $1K. Weekly downloads peaked at 2.2K in late September but dropped to a low of around 707 in early December, before recovering to 1.5K by the end of December. The app maintained a steady number of weekly active users, starting at 20.3K and ending the quarter at 18.9K.
BabySparks - Development Activ experienced relatively stable weekly revenue, peaking at $339 in late September and fluctuating around $90 to $240 throughout the quarter. Downloads remained low but consistent, with a slight increase to 109 in early December and ending the quarter at 85. Weekly active users showed minor variations, starting at 165 and reaching a high of 225 in early December.
Be Closer: Family location saw a modest increase in weekly revenue, starting at $41 and peaking at $149 by the end of December. Downloads varied significantly, with highs of 746 in mid-November and lows of 74 in late November. Active users also showed variability, starting at 1.04K and peaking at 1.8K in mid-November before stabilizing around 1.1K towards the end of December.
The app My Family - Family Locator showed a mixed performance. Weekly revenue peaked at $109 in early October but generally remained low, fluctuating between $12 and $67 for most of the quarter. Downloads saw a peak of 259 in mid-October, with a general downward trend to 138 by the end of December. Active users remained relatively stable, starting at 2.3K and ending the quarter at around 2.2K.
Lastly, Baby Daybook - Newborn Tracker had a modest revenue peak at $89 in early October, with fluctuations around $10 to $80 throughout the quarter. Downloads were initially low but saw a peak of 149 in late December. Active users were relatively stable, starting at 1.12K and ending at 1.16K.
For more detailed insights and data on these parenting apps, visit Sensor Tower.
