Top 5 Parenting Apps Performance on Unified Platform in Africa - Q4 2021

The fourth quarter of 2021 saw significant activity in the parenting app category across Africa. Here, we delve into the performance of the top 5 apps, including their trends in weekly downloads, revenue, and active users. Data is sourced from Sensor Tower.

My Family - Family Locator, published by Friendzy Limited, experienced a notable increase in weekly downloads, reaching a peak of approximately 32K in the final week of December. Weekly revenue showed a steady climb, peaking at around $1.5K. Active users also saw a significant rise, from roughly 19.8K at the beginning of the quarter to over 53.4K by the end.

Be Closer: Family location, by Applabel LTD, demonstrated impressive growth in both downloads and revenue. Weekly downloads peaked at about 18.5K in early December, and weekly revenue reached approximately $1.9K in the same period. Active users saw fluctuations but maintained an upward trend, closing the quarter at around 14.2K.

BabySparks - Development Activ, published by BabySparks, showed consistent performance in weekly revenue, peaking at $2K in mid-October. Weekly downloads were relatively stable, with a slight peak of around 1.1K in the last week of December. Active users hovered around the 3K mark throughout the quarter.

Find my kids: live GPS tracker, from GEO TRACK TECHNOLOGIES INC, saw a peak in weekly downloads at approximately 9K in mid-November. Weekly revenue reached its highest at around $872 in the final week of December. Active users peaked at about 20.3K in late November, maintaining strong engagement throughout the quarter.

Parental Control App- FamiSafe, published by Shenzhen Wondershare Software Co., Ltd., experienced steady weekly downloads, peaking at around 4.2K in late September. Weekly revenue saw a notable spike to approximately $1.4K in late October. Active users showed a slight dip, starting at around 8.7K and ending the quarter at 7.7K.

For more detailed insights and data, visit Sensor Tower.