AI Insights · Timothy · January 2022
Top 5 News Apps Performance on Unified Platform in Latin America - Q4 2021
Discover the performance trends of the top news applications in Latin America during Q4 2021, including downloads, revenue, and active user metrics.
In the fourth quarter of 2021, the top news applications in Latin America showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at the metrics for the top 5 news apps, based on data from Sensor Tower.
SkyAlert: Alerta Sísmica, developed by Skyalert de Mexico SAPI de CV, experienced a significant peak in weekly revenue at the beginning of October, reaching approximately $52K. However, there was a downward trend, ending the quarter at around $4.7K. Weekly downloads also saw a notable spike at the start of the quarter with 16K, but gradually decreased, stabilizing around 1.6K by the end of December. The app's active user count started strong with 64K in late September but saw a steady decline, concluding the year with approximately 17.7K active users.
REFORMA, from Editora el Sol, maintained relatively stable weekly revenue throughout the quarter, peaking at $5.6K in early December before dipping to $3.2K towards the end of the month. Weekly downloads for REFORMA remained consistent, averaging around 400, with minor fluctuations throughout the quarter.
Valor Econômico - Exclusivo, published by Editora Globo, showed a steady weekly revenue trend, starting at $4.6K and ending the quarter slightly lower at $3.4K. The app's downloads fluctuated modestly, with weekly numbers varying between 300 to 400 downloads.
The Economist - News, Podcasts, from The Economist, experienced consistent weekly revenue with a peak of $4.3K in early November. By the end of December, revenue had slightly decreased to around $2.6K. Weekly downloads showed a stable trend, averaging about 1K, with a slight increase to 1.5K in the final week of the year. Active users remained steady throughout the quarter, growing from 5.4K to 5.8K.
EL NORTE, another app from Editora el Sol, had a notable peak in weekly revenue at the beginning of November, reaching $6K, before stabilizing around $3.1K by the end of December. Weekly downloads were relatively low, averaging around 300, with a slight increase to 441 in the last week of the quarter.
Overall, these top news apps in Latin America showed diverse performance trends in Q4 2021. For more detailed insights and data, visit Sensor Tower.
