Performance of Top 5 News Applications on Unified Platform in Egypt: Q4 2021

In Q4 2021, the top five news applications in Egypt exhibited distinct trends in weekly downloads, revenue, and active users. Here’s a closer look at each app's performance, based on data from Sensor Tower.

Bloomberg: Business News Daily experienced a notable spike in weekly revenue, peaking at $1.7K in the week of October 25. Weekly downloads showed a decline from 684 downloads in mid-October to 225 downloads by the end of December. Active users saw a slight dip, starting at 1.5K in late September and ending at around 1.4K in December.

The Economist - News, Podcasts had fluctuating weekly revenue, with a high of $263 in the week of November 22. Weekly downloads reached a peak of 574 in the week of October 25, but dropped to 254 by the end of December. Active users increased steadily from 988 in late September to 1.1K in the last week of December.

Medium: Read & Write Stories showed a stable revenue trend, peaking at $318 in late November. Weekly downloads saw a significant drop from 1.5K in mid-October to 669 by the end of December. Active users remained relatively stable, hovering around 3K to 4K throughout the quarter.

RadioApp - A Simple Radio saw modest revenue, with a peak of $101 in the first week of November. Weekly downloads and active users remained stable, with downloads around the 200 mark and active users fluctuating slightly, ending the quarter at 970.

PressReader: News & Magazines had variable revenue, peaking at $151 in the final week of December. Weekly downloads peaked at 393 in the same week, showing an upward trend. Active users also increased, starting at 810 in late September and reaching 1.2K by the end of December.

These insights highlight the diverse performance of top news applications in Egypt during Q4 2021. For more detailed analysis and data, visit Sensor Tower.