AI Insights · Timothy · January 2022
Top 5 News Apps in Colombia Q4 2021 Performance Overview
An overview of the performance of the top 5 news apps in Colombia for Q4 2021, including downloads, revenue, and active users.
During the fourth quarter of 2021, the leading news applications in Colombia showed varied performance across downloads, revenue, and active users. Sensor Tower provides insights into these key metrics.
Periódico EL TIEMPO - Noticias saw its weekly revenue peak at approximately $917 in the week of December 20, with an overall steady performance, fluctuating between $416 and $848 throughout the quarter. Weekly downloads experienced a downward trend initially, hitting a low of 430 in late November, before rebounding to 749 by the end of December. Active users showed a slight decline from 7.0K to around 5.9K by the end of the quarter.
The Economist - News, Podcasts experienced a varied revenue pattern, starting the quarter at $515 and ending at $177, with a notable peak of $344 in mid-December. Downloads remained relatively stable, ranging from 80 to 151 weekly downloads. Active users saw a slight rise from 498 to 571 over the quarter.
El Espectador App showed fluctuating revenue, peaking at $298 during the week of December 20. Downloads displayed an upward trend towards the end of the quarter, starting at 145 and reaching 245 by the last week of December.
Medium: Read & Write Stories maintained a relatively consistent performance in terms of revenue, with weekly figures ranging from $148 to $415. Downloads were steady, fluctuating between 196 and 266. Active users remained stable, hovering around 2.4K to 2.6K throughout the quarter.
The New York Times saw a moderate revenue trend, with weekly figures generally between $109 and $248. Downloads remained fairly consistent, ranging from 224 to 342, while active users showed a slight decrease from 2.1K to 1.9K by the end of December.
For more detailed insights and trends, visit Sensor Tower.
