Top News Apps Performance in Central America Q4 2021

During the fourth quarter of 2021, the top five news applications in Central America showcased varying performance trends on a unified platform, combining data from both iOS and Android. Here’s a detailed look at their weekly downloads, revenue, and active user trends.

SkyAlert: Alerta Sísmica from Skyalert de Mexico SAPI de CV saw a significant peak in weekly revenue, reaching approximately $52K in the first week of October. However, this was followed by a gradual decline, ending the quarter at around $4.6K. The app's weekly downloads also experienced a sharp drop from 15.4K in late September to around 1.4K by the end of December. Active user numbers mirrored this trend, decreasing from 62.9K to 17K over the same period.

REFORMA, published by Editora el Sol, maintained a relatively stable weekly revenue throughout the quarter, fluctuating between $3.1K and $5.8K. The app's weekly downloads showed minor fluctuations, with a peak of 549 in early November and a low of 262 in mid-December.

Another app from Editora el Sol, EL NORTE, demonstrated a consistent weekly revenue, ranging from $2.6K to $6K over the quarter. Weekly downloads for EL NORTE remained relatively stable, with the highest number of 430 in early October and a slight dip to 256 in mid-December.

Bloomberg: Business News Daily by Bloomberg Finance LP experienced modest weekly revenue increases, peaking at $2.3K in late October before stabilizing around $1.3K towards the end of December. Weekly downloads for the app fluctuated between 342 and 570, while active users saw a slight decline from 2.1K to 1.9K over the quarter.

Lastly, The New York Times by The New York Times Company maintained a stable weekly revenue, ranging from $892 to $1.9K throughout the quarter. Weekly downloads for The New York Times app varied between 889 and 1.3K, with a consistent active user base hovering around 25K to 29K.

These insights into the top news apps in Central America for Q4 2021 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.