Top 5 News Apps in Australia - Q4 2021 Performance

In the fourth quarter of 2021, the top news applications in Australia showcased varied performance metrics in terms of downloads, revenue, and active users. The data for these insights is sourced from Sensor Tower.

Herald Sun. from News Digital Media experienced fluctuations in weekly revenue, peaking at around $12.1K in early October and seeing a low of $7.8K in mid-December. Weekly downloads showed a downward trend, starting at 1.1K at the end of September and dropping to approximately 600 by the end of December. The app maintained a relatively stable number of weekly active users, ranging from 36K to 41K.

The Age, published by Fairfax Digital Australia & New Zealand Pty Limited, saw its weekly revenue vary between $9.5K and $14.7K throughout the quarter. Weekly downloads remained relatively steady, fluctuating between 500 and 900, with a notable increase to 885 in the week of December 20.

The Australian also from News Digital Media, had weekly revenue peaking at $10.1K in mid-October, with a low of $7.1K in early November. Weekly downloads demonstrated a declining trend, starting at 1.5K in late September and decreasing to around 1.2K by the end of December. Active users showed a slight decline from 46K to 43K early in the quarter, followed by fluctuations, ending the quarter at approximately 49K.

The Guardian - Live World News from Guardian News and Media Limited reported consistent weekly revenue, averaging around $15K, with a peak of $17.4K in late October. Weekly downloads started strong at 1.6K but experienced a drop to about 1.2K towards the end of the quarter. Active users remained fairly stable, ranging from 40K to 47K throughout the period.

The Sydney Morning Herald, also by Fairfax Digital Australia & New Zealand Pty Limited, saw weekly revenue range between $9.2K and $14.8K. Weekly downloads varied, starting at around 900 in late September and reaching a peak of 1.1K in mid-December.

For more detailed insights and data, visit Sensor Tower.