Top 5 Navigation Apps in New Zealand Q4 2021

In the fourth quarter of 2021, the top navigation applications in New Zealand showed varied performance across weekly downloads, revenue, and active users. Here is a detailed look at the trends for each app.

Navionics® Boating from Garmin Italy Technologies S.R.L. saw a significant increase in weekly revenue, peaking at approximately $8.5K in the final week of December. Weekly downloads also showed a steady rise, reaching 594 by the last week of December. Active users increased from 665 to 1.1K throughout the quarter.

Spacetalk, published by MGM Wireless, experienced fluctuations in weekly revenue, with a notable peak of around $3.7K in the week of December 20. Weekly downloads had a significant spike, hitting 675 in the same week, followed by a drop to 244 by the end of the quarter.

Circuit Route Planner by Circuit Routing showed a consistent increase in weekly revenue, reaching a high of approximately $2.9K in mid-December. Weekly downloads were relatively stable, peaking at 705 in late October. Active users saw a peak of 1.7K in the same period before stabilizing around 1.1K towards the end of December.

Trailforks: Offline Bike Maps from Pinkbike.com had a notable increase in weekly revenue, reaching about $3.1K in the last week of December. Weekly downloads saw an upward trend, peaking at 576 in the week of December 20. Active users remained steady, fluctuating around 3.5K to 3.8K throughout the quarter.

Geocaching® by Groundspeak Inc. experienced a peak in weekly revenue of approximately $1.5K in the final week of December. Weekly downloads were highest at 843 in early October. Active users peaked at 967 in the first week of October but showed a downward trend towards the end of the quarter, ending at 600.

These trends highlight the dynamic nature of the navigation app market in New Zealand. For more detailed insights and data, visit Sensor Tower.