Top 5 Lifestyle Apps Performance in South America Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps in South America showed intriguing trends in downloads, revenue, and active users. Here's a closer look at their performance, based on data from Sensor Tower.

Pinterest

Throughout Q4 2021, Pinterest maintained strong weekly downloads, starting at approximately 533K at the end of September and peaking at 566K in early October. By the end of December, downloads stabilized around 496K. Weekly active users showed a slight decline from 41M to 39M, with a minor uptick to 39.1M in the last week of December.

Cash’em All: Play & Win

Cash’em All: Play & Win saw a varied download trend, starting the quarter with 302K downloads and experiencing a dip to 176K in early December. However, downloads surged to 260K in the final week of December. Active users for this app also fluctuated, beginning at 807K and dropping to 580K by mid-December, then rising again to 686K by the end of the quarter.

Amazon Alexa

The Amazon Alexa app saw a significant increase in downloads during Q4 2021. Starting at 75K, downloads peaked at 216K in the week of December 20. Active users similarly increased, from around 799K at the beginning of October to over 1M by the end of December.

Google Home

Google Home had consistent download numbers throughout the quarter, starting at 107K and peaking at 134K in the week of December 20. Active users showed a slight increase from 988K to 1.1M over the same period, indicating steady user engagement.

Super Slime Simulator: DIY Art

The Super Slime Simulator: DIY Art app experienced moderate weekly revenue, averaging around $350. Downloads fluctuated, starting at 95K at the end of September and ending at 79K in the final week of December. Active users decreased from 428K to 364K over the quarter.

For more detailed insights into app performance and market trends, visit Sensor Tower.