Top 5 Lifestyle Apps Performance in Serbia Q4 2021

During the fourth quarter of 2021, the top 5 lifestyle apps on the unified platform in Serbia showed varied performance in terms of weekly downloads and revenue. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.

Glovo: Food Delivery and More saw weekly downloads fluctuate throughout the quarter. Starting at approximately 10.9K downloads in late September, the numbers peaked at around 11.6K in early October. However, there was a notable decline in mid-November, with downloads dropping to around 7.6K, before stabilizing in December at roughly 7.7K.

Pinterest maintained a steady download rate, with weekly downloads ranging between 3.8K and 5.2K. The highest download count was observed in mid-December, reaching about 5.2K, indicating consistent user interest throughout Q4.

Coca-Cola: Play & Win Prizes experienced a significant increase in weekly downloads from early November onwards. Starting with just 48 downloads in mid-October, the app's popularity surged, peaking at around 7.5K downloads by the end of November. This upward trend continued into December, although there was a slight dip to approximately 4.1K in the final week of the year.

AdBaloo exhibited a mixed performance in terms of revenue and downloads. Weekly revenue showed minor fluctuations, with peaks of $17 and $12 in early October and mid-December, respectively. Download numbers started strong at about 2.1K in early October but gradually declined to around 638 by the end of December.

Mi Home had a stable download trend, with numbers ranging from 799 to 1.7K throughout the quarter. The highest download count was recorded in late November at around 1.7K. Revenue remained minimal, with small peaks of $22 in mid-December.

For more detailed insights and analytics, you can visit Sensor Tower.