Top 5 Lifestyle Apps in Kenya Q4 2021: Performance Overview

In the fourth quarter of 2021, the top 5 lifestyle apps in Kenya showcased varied performance trends in terms of weekly downloads and active users. This data, sourced from Sensor Tower, provides a detailed look at how these apps fared during this period. For more insights, visit Sensor Tower.

MySafaricom saw its weekly downloads fluctuate, starting at around 80K in late September and experiencing a decline to approximately 24K by the end of December. Active users remained relatively stable, starting at 1.7M and peaking at around 1.8M in November.

My Airtel had a varied download trend, beginning the quarter at roughly 33K weekly downloads and ending with about 8.4K. Active users showed a decline from around 209K in late September to approximately 161K by the end of December.

Glovo: Food Delivery and More experienced a significant increase in weekly downloads, from around 8.5K at the start of the quarter to approximately 15.6K by the end of December. Active users also grew, starting at around 93K and peaking at roughly 113K in late December.

Pinterest maintained a consistent performance with weekly downloads fluctuating between 7.5K and 12.4K. Active users remained stable, hovering around 300K throughout the quarter.

Lessons in Life Quotes had relatively steady weekly downloads, ranging from about 1.6K to 2.9K. Active users showed minor fluctuations, with numbers moving between approximately 3.8K and 5.6K during the quarter.

These trends highlight the dynamic nature of app usage and engagement within the lifestyle category in Kenya. For a more comprehensive understanding and additional insights, visit Sensor Tower.