Top 5 Lifestyle Apps in Italy for Q4 2021

In the fourth quarter of 2021, Italy's top 5 lifestyle applications on a unified platform showed varied performance in terms of weekly downloads and active users. Here's a closer look at how each app fared during this period.

IO from PagoPA S.p.A. experienced fluctuating weekly downloads, starting at 146K in late September and peaking at 180K in mid-October. The app concluded the quarter with a strong finish at 153K downloads in the last week of December. Throughout the quarter, active users saw a steady increase, rising from 1.4M in late September to approximately 1.6M by the end of December.

Glovo: Food Delivery and more by Glovoapp 23 SL showed consistent weekly downloads, ranging between 42K and 64K. The app's active user base also exhibited growth, starting at 581K in late September and reaching around 605K by the end of December.

Amazon Alexa from AMZN Mobile LLC saw a significant spike in downloads in December, with numbers jumping from 50K to 129K in the week of December 20th. Active users mirrored this trend, increasing from 473K at the start of the quarter to approximately 681K by the end of December.

Pinterest maintained a stable download trend, with weekly downloads hovering between 42K and 58K. Active users remained robust throughout the quarter, starting at 5.1M and peaking at around 5.4M in late December.

Google Home by Google saw a notable increase in downloads towards the end of the quarter, rising from 25K in early December to 50K in the week of December 20th. Active users followed a similar upward trajectory, growing from 244K in late September to approximately 323K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.