Top 5 Lifestyle Apps in Switzerland: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 lifestyle applications in Switzerland showcased varied performance metrics across weekly downloads, active users, and revenue. Here’s an overview based on data from Sensor Tower.

Pinterest displayed a consistent weekly download trend with figures fluctuating between 6.5K and 7.9K, peaking at 7.9K in the final week of December. The app maintained a robust user base, with weekly active users ranging from 1.50M to 1.58M.

Google Home saw an upward trend in weekly downloads, starting at 2K and climbing to 4.7K by the end of the quarter. The app’s weekly active users also increased, reaching 22.7K in the last week of December, up from 17.8K at the beginning of the quarter.

Tinder Dating App: Chat & Date experienced a decline in weekly revenue, starting at $640K and dropping to approximately $444K by the end of December. Weekly downloads remained relatively stable, with a slight increase towards the end of the quarter, peaking at 4.7K. Active users hovered around 170K, ending the quarter with a slight increase to 175K.

Coca-Cola: Play & Win Prizes showed significant growth in weekly downloads, beginning at 569 and rising to 2.6K by the final week of December. The app’s active users also grew, reaching 5.2K from an initial 2.5K, indicating increasing user engagement.

Philips Hue recorded a steady increase in weekly downloads, from 1.2K to 2.8K over the quarter. The app’s active user base saw a consistent rise, culminating at 45.4K in December.

For more detailed insights and comprehensive data, visit Sensor Tower.