Top 5 Lifestyle Apps Performance on Unified Platform in Central America Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle applications in Central America on a unified platform—comprising both iOS and Android—saw diverse trends in weekly downloads and active users. Data from Sensor Tower highlights the performance of Pinterest, Amazon Alexa, Joy App by PepsiCo, Google Home, and Cash’em All: Play & Win.

Pinterest exhibited a steady weekly download rate, ranging from approximately 186K to 212K. Weekly active users fluctuated slightly, starting at 13.6M and ending the quarter at around 13.1M.

Amazon Alexa saw significant spikes in weekly downloads, particularly in the weeks of November 15 and December 20, reaching 163K and 318K respectively. Active users increased consistently throughout the quarter, peaking at approximately 815K in the week of December 20.

Joy App by PepsiCo experienced a notable rise in weekly downloads, peaking at 121K in the first week of November. Active users showed a similar upward trend, with a peak of around 164K in mid-November.

Google Home maintained a relatively stable weekly download rate, with a significant increase to 105K in the week of December 20. Active users saw a gradual rise, ending the quarter at approximately 505K.

Cash’em All: Play & Win had a varied download trend, peaking at 79K in the week of October 25. Active users displayed a declining trend throughout the quarter, starting at 178K and ending at around 125K.

For more detailed insights and data, visit Sensor Tower.