Top 5 Lifestyle Apps Performance in Brazil Q4 2021

The fourth quarter of 2021 saw interesting trends in the performance of the top 5 lifestyle apps in Brazil. Here’s a detailed look at their weekly downloads, revenue, and active user statistics.

Pinterest experienced a steady trend in weekly downloads, starting at approximately 277K and peaking at around 309K in mid-October before stabilizing. Weekly active users showed a slight decline from around 24.1M at the beginning of the quarter to 22.4M in early December, with an increase to 23.3M by the end of December.

Cash’em All: Play & Win had fluctuating download numbers, starting at 172K in late September, dipping to around 101K in early December, and then surging back to 172K by the end of December. Active users saw a gradual decline from 485K to 343K through mid-December, with a notable increase to 438K by the end of the month.

Amazon Alexa showed significant growth in weekly downloads, with numbers rising from 52K in late September to a peak of 152K in the week of December 20. Active users also increased steadily, starting at 515K and reaching up to 680K by mid-December, before slightly declining to 639K at the end of the quarter.

Bling Story, a newer entrant, saw a rapid increase in weekly downloads, starting at 77K in late November and peaking at 276K in early December before stabilizing. Active users mirrored this growth, beginning at 65K and reaching approximately 377K by the end of December.

Google Home maintained a consistent download rate, ranging from 59K at the start of the quarter to around 70K by the end. The number of active users showed some variability, with a starting point of 537K, then fluctuating throughout the quarter, and ending at approximately 599K.

These insights are derived from Sensor Tower's data, providing a comprehensive overview of the app performance trends. For more detailed insights, visit Sensor Tower.