Top 5 Lifestyle Apps Performance in Bulgaria Q4 2021

During the fourth quarter of 2021, the top 5 lifestyle apps in Bulgaria displayed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at how each app fared:

Glovo: Food Delivery and more saw a steady decline in weekly downloads, starting from about 25K in late September and dropping to around 5.8K by the end of December. The weekly active users for Glovo fluctuated but remained relatively stable, peaking at approximately 78K in early November and ending the quarter at around 64K.

Pinterest maintained a consistent number of weekly downloads, ranging from about 4.4K to 5.8K throughout the quarter. The weekly active users also showed stability, hovering around 587K to 613K, indicating a steady user base.

Coca-Cola: Play & Win Prizes experienced a notable increase in weekly downloads in early November, reaching approximately 3.9K, before gradually declining to around 2.1K by the end of December. The app's weekly active users showed a similar trend, peaking at about 7.9K in mid-November and decreasing to roughly 6.2K by the end of the quarter.

Mi Home - Manage smart devices saw a significant increase in weekly downloads towards the end of December, peaking at approximately 3.3K. The weekly active users also rose notably, reaching around 32K in the same period, suggesting a growing interest in smart home management.

Google Home demonstrated a steady increase in weekly downloads, culminating at about 2K by the end of December. The weekly active users followed a similar upward trend, starting from roughly 4.7K in late September and ending at around 6.1K, indicating a growing user engagement.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.