Top 5 Lifestyle Apps Performance in the US for Q4 2021

The fourth quarter of 2021 saw significant activity within the lifestyle app category in the United States. Here's a breakdown of the performance for the top 5 lifestyle apps, according to Sensor Tower data.

Tinder Dating App: Chat & Date from Tinder Inc. experienced a fluctuating revenue trend, peaking at approximately $6.9M in mid-October and ending the quarter at about $6.4M. Weekly downloads varied slightly, reaching a high of around 270K in early November, while weekly active users saw a gradual decline from about 8.7M to 8M by the end of December.

Bumble Dating App: Meet & Date by Bumble Holding Limited saw a steady increase in weekly revenue, starting at $2.8M in late September and rising to approximately $3.5M by the end of December. Downloads also increased, reaching a peak of around 159K in the last week of December. Active users showed slight fluctuations but remained around 4M throughout the quarter.

Hinge Dating App: Match & Meet from Hinge, Inc. demonstrated consistent growth in revenue, beginning at $1.6M and peaking at approximately $2.2M in the final week of December. Weekly downloads saw a gradual increase, hitting a high of about 146K in mid-November. Active users remained relatively stable, fluctuating around the 3M mark.

OkCupid Dating: Date Singles by OkCupid showed an upward trend in revenue, starting at $271K in late September and reaching around $463K in early November. Downloads also saw a moderate increase, peaking at approximately 44K in early November. Active users hovered around 1.1M, with slight variations throughout the quarter.

Badoo: Dating. Chat. Friends from Badoo Software Ltd experienced a varied revenue trend, with a peak of around $419K in mid-December. Weekly downloads saw a high of about 66K in early November, while active users remained relatively stable, fluctuating between 1.4M and 1.5M.

For more detailed insights and data, visit Sensor Tower.