Top 5 Lifestyle Apps on Unified Platform in Nigeria Q4 2021

During the fourth quarter of 2021, the top five lifestyle applications in Nigeria showcased diverse performance trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Tinder Dating App: Chat & Date experienced a steady increase in weekly revenue, peaking at approximately $18.4K in the final week of November. Weekly downloads showed a slight decline towards the end of the quarter, from 16.9K in late October to around 13.9K in the last week of December. Active users, however, saw a consistent upward trend, culminating at about 303K by the end of December.

Badoo: Dating. Chat. Friends observed a gradual increase in weekly revenue, reaching about $3.7K in the last week of December. Weekly downloads remained relatively stable, with minor fluctuations, ending the quarter at approximately 8.2K. Active users maintained a consistent level throughout, peaking slightly at around 255K in early November.

Bumble Dating App: Meet & Date saw a significant rise in weekly revenue, from $1K at the start of the quarter to about $2.4K by the end of December. Downloads exhibited a dramatic increase towards the end of the quarter, spiking to around 10.7K in the last week of December. Active user numbers also demonstrated a notable rise, reaching approximately 62.4K in the final week.

PulseInto - Fitness Workouts had a fluctuating revenue trend, peaking at around $706 in the week of December 20. Weekly downloads varied, reaching a high of 580 in late November before dropping to 209 by the end of December. Active users saw a modest peak at 325 in the last week of November.

8pm - Meet, Chat, Date showed a varied revenue trend, peaking at about $682 in the week of November 22. Downloads started strong with 17.7K at the end of September but declined to around 3K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.