Top 5 Lifestyle Apps on Unified Platform in Kenya Q4 2021

During the fourth quarter of 2021, the top 5 lifestyle applications in Kenya showed varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:

Tinder Dating App: Chat & Date experienced a steady increase in weekly revenue, peaking at approximately $3.9K in the final week of December. Weekly downloads saw significant fluctuations, starting at 7.9K in late September and peaking at 12.2K in the week of November 22. Active users remained relatively stable throughout the quarter, ranging from 78K to 84K.

Bumble Dating App: Meet & Date showed a gradual increase in weekly revenue, reaching around $582 in the week of December 20. Downloads were generally steady but spiked to 1.2K in the last week of December. Active users rose steadily, starting at 3.9K in late September and reaching 6.7K by the end of December.

OkCupid Dating: Date Singles saw notable fluctuations in weekly revenue, peaking at $658 in the week of November 22. Downloads also varied, with a high of 5.1K in the same week. Active users increased from 9.4K at the end of September to a peak of 19.8K in late November before slightly declining towards the end of the quarter.

Badoo: Dating. Chat. Friends maintained a relatively stable weekly revenue, with minor peaks reaching $338 in the final week of December. Download trends were consistent, peaking at 2.6K in mid-December. The number of active users remained stable, fluctuating around 53K to 58K throughout the quarter.

Muzz: Muslim Marriage & Social displayed a consistent weekly revenue trend, with minor peaks reaching $164 in mid-December. Downloads were steady, peaking at 186 in late November. Active users remained fairly stable, ranging from 1.7K to 2K during the quarter.

For more detailed insights and data, visit Sensor Tower.