Top 5 Lifestyle Apps Performance in Australia, Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps in Australia exhibited diverse performance metrics across downloads, revenue, and active users. Here are the key trends observed from the Sensor Tower data:

Tinder Dating App: Chat & Date experienced a notable fluctuation in weekly revenue, peaking at approximately $705K in the week of October 18, and ending the quarter with $662K in the last week of December. Weekly downloads remained relatively stable, ranging from 13.4K to 16.9K, with a slight peak towards the end of December. Active users displayed a minor increase, starting at 1.31M and concluding at 1.37M.

Bumble Dating App: Meet & Date showed consistent weekly revenue, hovering around the $200K mark, and reaching $225K in the first week of October. Downloads varied between 9.7K and 12.6K, peaking in the last week of December. Active users witnessed a slight decline initially but rebounded in December, finishing the quarter at 420K.

Hinge Dating App: Match & Meet had stable weekly revenue throughout the quarter, averaging around $130K, with a peak of $149K in the week of December 20. Downloads saw a gradual increase, peaking at 12.9K in the final week of December. Active users remained steady, starting at 256K and increasing to 278K by the end of the quarter.

eharmony: dating & real love showed a gradual increase in weekly revenue, starting at $31.6K and ending at $32.4K. Downloads fluctuated, with a notable peak of 2.8K in the last week of December. Active users remained relatively stable, ending the quarter with 12.6K users.

LivU - Live Video Chat had a mixed performance in weekly revenue, peaking at $33.6K in the week of October 11, and ending at $28.4K. Downloads were stable, averaging around 900 per week. Active users saw a slight decrease, starting at 11.3K and ending at 10.5K.

These insights demonstrate the varied performance of the top lifestyle apps in Australia. For more detailed insights, visit Sensor Tower.