AI Insights · Timothy · January 2022
Top 5 Insurance Apps in Romania Q4 2021 Performance
Explore the performance of the top 5 insurance apps in Romania during Q4 2021, including downloads and active user trends derived from Sensor Tower data.
In the fourth quarter of 2021, the top 5 insurance applications in Romania on a unified platform demonstrated varied performance metrics in terms of weekly downloads and active users. Here’s a detailed look at their trends.
MyElectrica saw a consistent download rate throughout the quarter. Starting at 7.8K downloads in the last week of September, the app experienced fluctuations, eventually peaking at 5.9K in the final week of December. The app maintained a robust weekly active user base, starting at 48K and ending the quarter with approximately 48K active users.
NN Direct had a notable increase in downloads mid-quarter, reaching a high of 5.9K in the week of November 22. The active user count also saw a significant rise, starting at 11K in late September and peaking at 20K by mid-November, before stabilizing at around 14.5K towards the end of December.
Allianz-Tiriac maintained a relatively steady download rate, beginning at 1.2K and fluctuating slightly to close the year at 977 downloads. Active user data was not available for this app.
Signal Care Assistant experienced a peak in downloads at 890 in early November, but saw a decline towards the end of the quarter, ending at 283 downloads in the last week of December. Active user data was not available for this app.
i-Asigurare had a peak in downloads at 791 in the first week of November and experienced a downward trend towards the end of the quarter, closing at 322 downloads in the last week of December. Active user data was not available for this app.
These insights highlight the varying engagement levels and user acquisition trends among the leading insurance apps in Romania. For more detailed analytics and insights, visit Sensor Tower.
