AI Insights · Timothy · January 2022
Top 5 Finance Apps on Unified Platform in Latin America, Q4 2021
Explore the performance trends of the top 5 finance apps in Latin America during Q4 2021, including downloads and active users.
In the fourth quarter of 2021, the top finance applications in Latin America demonstrated varied trends in downloads and active users. Here’s a closer look at the performance of these prominent apps, based on data from Sensor Tower.
Nubank: Conta, Cartão e mais saw its weekly downloads fluctuate, starting at approximately 745K in late September and peaking at over 1M in early December. Active users of the app increased from 31.3M to a peak of 34.7M in early December before slightly declining to 32.9M by the end of December.
Mercado Pago: cuenta digital maintained a steady download rate throughout the quarter, with weekly downloads ranging from 559K to 843K. Active users also showed growth, starting at 18.9M in late September and ending the quarter at nearly 20M.
iti: banco digital e cartão exhibited significant growth in weekly downloads, beginning at 187K in late September and reaching 862K by the end of December. The app's active users increased steadily from 1.9M to over 3M during the same period.
PicPay: Conta, Cartão e Pix experienced consistent weekly downloads, ranging from 298K to 405K. Active users showed an upward trend, peaking at 15.2M in late November before ending the quarter at 13.5M.
PayPal - Pay, Send, Save had a notable spike in weekly downloads in mid-December, reaching 786K, while earlier weeks ranged between 278K and 451K. Active users surged in mid-December, peaking at 12.7M, and then declined to 9.2M by the end of the month.
These insights, sourced from Sensor Tower, reveal the dynamic landscape of finance apps in Latin America. For more detailed analytics and trends, visit Sensor Tower.