AI Insights · Timothy · January 2022
Top 5 Finance Applications on Unified Platform in Guatemala Q4 2021
Discover the performance of the top 5 finance apps in Guatemala during Q4 2021, including trends in downloads, active users, and revenue.
In the fourth quarter of 2021, the top finance applications in Guatemala showcased varied performance metrics on a unified platform. Here's a detailed look at how each app performed in terms of weekly downloads and active users, based on data from Sensor Tower.
Kash from NAMUTEK saw its weekly downloads peak at around 20.9K in mid-October, before gradually decreasing to 6.7K by the end of December. The app's weekly active users followed a similar pattern, rising to 35K in early December and then falling to 25.3K towards the end of the quarter.
BANRURAL maintained a relatively stable download rate, with weekly downloads fluctuating between 7.6K and 11K throughout the quarter. Active users hovered around the 150K mark, peaking at 158.8K in late November.
Bi en Línea from Banco Industrial experienced a steady increase in downloads, reaching 6.9K in the final week of December. Active users showed consistent growth, beginning at 179K in late September and ending the quarter with a peak of 195.3K.
Banca Móvil BAC from BAC Credomatic Network had a stable download rate, with weekly downloads ranging from 3.2K to 5.3K. The app's active users remained consistently high, peaking at 193.9K in late November.
Billetera Tigo Money Guatemala from Tigo Guatemala experienced a significant surge in downloads, reaching 28.7K in mid-December. Active users also increased substantially, starting at 8K in late September and peaking at 34.5K by the end of December.
For more detailed insights and data, visit Sensor Tower.