AI Insights · Timothy · December 2021
Top 5 Finance Apps in Colombia Q4 2021: Performance Overview
Discover the performance trends of the top 5 finance apps in Colombia during Q4 2021, including weekly downloads and active users.
The final quarter of 2021 saw notable performance trends among the top 5 finance apps in Colombia on a unified platform, according to Sensor Tower data. Here’s an overview of their weekly downloads and active users.
Nequi Colombia had a strong quarter in terms of weekly downloads, peaking at approximately 242K in the week ending December 20. Weekly active users also showed growth, reaching about 2.8M in mid-December before settling at around 2.6M by the end of the quarter.
Préstamos crédito en efectivo - PROFIN experienced a peak in weekly downloads at approximately 150K in early October, followed by a gradual decline to around 89K by the end of December. Weekly active users peaked at nearly 192K in mid-October, ending the quarter at approximately 151K.
DaviPlata saw a significant increase in weekly downloads, reaching around 122K in mid-December. The number of weekly active users also rose, peaking at about 873K during the same period before declining to around 624K by the end of the quarter.
Bancolombia A la Mano showed a steady increase in weekly downloads, peaking at approximately 104K in late December. Weekly active users also saw an upward trend, reaching around 836K in early December before ending the quarter at approximately 772K.
Lastly, Davivienda Móvil experienced a peak in weekly downloads at around 77K in mid-December. Weekly active users showed consistent growth, peaking at approximately 769K in late December.
These insights are based on Sensor Tower data, and more detailed information can be found on their platform.