Top 5 Finance Apps in Central America Q4 2021 Performance

In the fourth quarter of 2021, the top 5 finance applications in Central America showed diverse performance trends on the unified platform, combining data from both iOS and Android. Here’s a detailed look at their performance based on data from Sensor Tower.

Banco Azteca experienced a significant increase in weekly downloads, peaking at approximately 218K in the week of November 8. Active users also showed a notable rise, reaching around 4.4M in the same week. However, there was a slight decline towards the end of the quarter, with active users falling to about 3.8M.

BBVA México consistently maintained a high number of weekly downloads, with a peak of around 179K in mid-October. The app’s active users saw a steady increase, peaking at approximately 8.6M in mid-December. This upward trend in active users indicates strong engagement over the quarter.

Bienestar Azteca witnessed a substantial surge in weekly downloads, notably during the week of November 8, with downloads hitting around 344K. The app’s active users followed a similar trend, peaking at about 1.1M in the same week. However, there was a significant drop in both downloads and active users towards the end of December.

Mercado Pago: cuenta digital had a consistent performance in weekly downloads, with a peak of approximately 150K in the week of December 20. The app’s active users showed a steady increase, reaching around 2.6M in mid-December, indicating a stable user base throughout the quarter.

Coppel: compras en línea saw a notable increase in weekly downloads, particularly in early November, with figures reaching approximately 187K. The app’s active users also showed an upward trend, peaking at around 1.4M in early November and maintaining this level throughout the quarter.

These performance trends highlight the dynamic nature of the finance app market in Central America during Q4 2021. For more detailed insights and data, visit Sensor Tower.