Top Finance Apps in Brazil Q4 2021: Performance Overview

Throughout the fourth quarter of 2021, the top finance apps in Brazil showcased significant activity in terms of downloads and active users. Here’s a closer look at the performance of these leading apps, based on data from Sensor Tower.

Nubank: Conta, Cartão e mais saw a dynamic trend in weekly downloads, starting strong with approximately 678K downloads in late September and peaking at around 882K in early December. The app maintained a robust presence with weekly active users fluctuating between 29M and 34M, indicating a solid user base throughout the quarter.

iti: banco digital e cartão experienced a remarkable increase in weekly downloads, beginning with 187K in late September and reaching up to 861K by the end of December. Active users also exhibited growth, moving from approximately 1.9M to over 3M, highlighting the app's expanding user engagement.

PicPay: Conta, Cartão e Pix recorded consistent weekly downloads, with figures ranging from 295K to 404K throughout the quarter. Active users showed a slight decline, starting at around 13.6M in late September and ending the quarter with about 13.5M, reflecting a stable yet slightly contracting user base.

C6 Bank: Cartão, conta e mais! demonstrated steady weekly downloads, fluctuating between 307K and 378K. The app's active users increased from approximately 5.4M to 6.4M over the quarter, indicating growing user adoption and engagement.

Mercado Pago: cuenta digital also showed positive performance with weekly downloads starting at 274K and reaching up to 498K. The app's active user base grew from approximately 6.2M to 7.3M, underscoring its increasing popularity among users.

For more insights and detailed analytics on app performance, visit Sensor Tower.