AI Insights · Timothy · December 2021
Top 5 Finance Apps in Bahrain Q4 2021
A look at the performance of Bahrain's top finance apps in Q4 2021, highlighting download trends and user engagement.
In the fourth quarter of 2021, Bahrain's finance app market showcased notable activity across both iOS and Android platforms. Here, we review the performance of the top five finance apps: BenefitPay, CoinMENA: Buy Bitcoin Now, ila Bank, Binance: Buy Bitcoin & Crypto, and NBB Digital Banking. All data sourced from Sensor Tower.
BenefitPay experienced steady weekly downloads throughout the quarter. Starting at 4.2K downloads in the last week of September, the app saw a slight dip to 3.2K in early October. However, it quickly recovered, maintaining a weekly download range of approximately 3.2K to 4.4K. The highest downloads were recorded in the final week of December, reaching 4.4K.
CoinMENA: Buy Bitcoin Now saw significant growth in weekly downloads. Beginning with just 181 downloads in late September, the app's popularity surged, peaking at 10.4K in the week of December 20. This upward trend highlights the growing interest in cryptocurrency within Bahrain.
ila Bank maintained a consistent download rate with a notable increase towards the end of the quarter. Downloads ranged from 1.9K to 3.3K, with the highest figure recorded in the last week of December at 3.3K.
Binance: Buy Bitcoin & Crypto also showed a steady performance in weekly downloads. Starting at 807 downloads in late September, the app experienced a peak in late October with 2.2K downloads. The trend remained relatively stable, with a slight fluctuation towards the end of the quarter.
NBB Digital Banking had a consistent download pattern, starting with 1.9K downloads in the last week of September and fluctuating slightly throughout the quarter. The highest downloads were recorded in the final week of December, reaching 1.8K.
For more detailed insights into app performance and market trends, visit Sensor Tower.