AI Insights · Timothy · January 2022
Top 5 Dating Apps in South Africa: Q4 2021 Performance
Explore the performance of the top 5 dating apps in South Africa during Q4 2021. Learn about their weekly downloads, revenue, and active user trends.
During the fourth quarter of 2021, the top 5 dating apps in South Africa exhibited varied performance trends in terms of weekly downloads, revenue, and active users. All data presented in this article is sourced from Sensor Tower, where more detailed insights are available.
Tinder Dating App: Chat & Date from Tinder LLC saw consistent weekly revenue ranging from around $25K to $32K, peaking in the final week of October. Weekly downloads fluctuated between 11K and 14K, with a notable increase in the week of November 22. The app maintained a robust weekly active user base, averaging around 170K to 180K users.
Badoo Dating App: Meet & Date experienced steady weekly revenue, generally hovering around $4.5K to $5K, with a slight increase towards the end of December. Weekly downloads showed a positive trend, peaking at over 12K in late November. Active users remained relatively stable, averaging between 244K and 278K throughout the quarter.
Dating and Chat - Evermatch showed moderate weekly revenue, mostly ranging between $450 and $600. The app's weekly downloads peaked at over 10K in multiple weeks, including mid-October and late November. Active users demonstrated growth, peaking at approximately 13.8K in late November before stabilizing around 12K.
Dating and Chat - iHappy had a relatively lower weekly revenue, mostly between $300 and $500. Weekly downloads varied, with a peak of over 10K in late September and another surge in late December. Active users fluctuated, reaching a high of around 34K in late October before declining and then stabilizing around 27K to 31K towards the end of the quarter.
Dating and Chat - SweetMeet showed modest weekly revenue, generally around $130 to $220. The app's weekly downloads saw significant growth, peaking at over 10K in the final week of December. Active users increased steadily, reaching over 24K by the end of December.
These trends highlight the dynamic nature of the dating app market in South Africa during Q4 2021. For more detailed insights and data, visit Sensor Tower.
