Top 5 Dating Apps Performance in New Zealand Q4 2021

In Q4 2021, the top 5 dating apps on a unified platform in New Zealand exhibited diverse performance trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the dynamics of the dating app market.

Tinder Dating App: Chat & Date saw a notable increase in weekly revenue, peaking at approximately $69.9K in the final week of December. Weekly downloads fluctuated throughout the quarter, starting at around 2.8K and ending with a significant rise to 3.7K. The app maintained a relatively stable number of weekly active users, ranging from 134K to 148K.

Bumble Dating App: Meet & Date experienced a steady increase in weekly revenue, peaking at about $28.2K in the last week of December. Weekly downloads varied slightly, starting at 1.8K and ending at 2.2K. Weekly active users showed a minor decline from approximately 68.4K in early October to 63.2K by the end of December.

Hinge Dating App: Match & Date showed a modest increase in weekly revenue, reaching a peak of around $6.5K in the final week of December. Weekly downloads were relatively stable, fluctuating between 1.2K and 1.6K. The app maintained a consistent number of weekly active users, ranging from 38.0K to 41.6K.

Badoo Dating App: Meet & Date had a gradual increase in weekly revenue, peaking at roughly $5.2K in the last week of December. Weekly downloads remained fairly consistent, starting at 570 and ending at 734. The app's weekly active users saw a slight decline from 30.6K in early October to 28.8K by the end of December.

OmeTV – Video Chat Alternative displayed varied trends in weekly revenue, peaking at around $684 in mid-October. Weekly downloads showed an upward trend towards the end of the quarter, starting at 671 and reaching 905. Weekly active users increased gradually from 2.5K in late September to 3.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.