AI Insights · Timothy · January 2022
Top 5 Dating Apps Performance in Australia Q4 2021
Explore the performance of the top 5 dating apps in Australia during Q4 2021, including trends in weekly downloads, revenue, and active users.
In Q4 2021, the top 5 dating apps in Australia exhibited varying trends in downloads, revenue, and active user metrics. Here’s a closer look at their performance, based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw its weekly revenue peak at around $705K in mid-October, then fluctuated, ending the year at approximately $662K. Weekly downloads ranged from 13K to 17K, with a notable increase towards the end of December. Active users started at roughly 1.31M and showed some fluctuation, ending the quarter at about 1.37M.
Bumble Dating App: Meet & Date experienced a steady weekly revenue averaging around $215K, with minor fluctuations throughout the quarter. Weekly downloads ranged from 9K to 12K, peaking in the final week of December. The app’s active users hovered around the 400K mark, with a slight increase to 420K by the end of the quarter.
Hinge Dating App: Match & Meet had a consistent weekly revenue, mostly staying between $124K and $149K. Weekly downloads showed a gradual increase, peaking at nearly 13K in the last week of December. Active user numbers remained stable around 260K, ending the quarter with a slight increase to 278K.
Plenty of Fish Dating App demonstrated a more varied revenue pattern, starting at approximately $77K and dipping to around $40K in late November before recovering to $57K by the end of December. Weekly downloads ranged from 4K to 6K, with a peak towards the end of the quarter. Active users started at around 60K, with some fluctuations, and ended at approximately 55K.
Wink - Meet New People App showed a modest revenue, peaking at about $2.1K in mid-December. Weekly downloads fluctuated between 2K and 5K, with a peak at the end of December. The app’s active users remained relatively steady, ending the quarter at approximately 27K.
For more detailed insights and data on app performance, visit Sensor Tower.