AI Insights · Timothy · January 2022
Top 5 Dating Apps in Sweden Q4 2021: Performance Overview
Explore the performance of the top 5 dating apps in Sweden during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top dating applications in Sweden demonstrated varying trends in downloads, revenue, and active users. Here's a detailed look at the performance of the leading apps on the unified platform, based on data from Sensor Tower.
Tinder Dating App: Chat & Date started Q4 with a weekly revenue of around $549K, peaking at nearly $896K in mid-October before stabilizing around $500K towards the end of December. Weekly downloads saw a gradual increase, starting at approximately 4.4K and ending the quarter at 7.5K. The app maintained a consistent user base, with active users fluctuating slightly, starting at 289K and closing the quarter with about 274K.
Badoo: Dating. Chat. Friends experienced steady revenue, starting at $57K and peaking at $65K by the end of December. Weekly downloads showed a downward trend, beginning at 3.2K and decreasing to around 3.1K towards the end of the quarter. The app's active users remained relatively stable, fluctuating between 96K and 90K throughout the quarter.
Azar: Video Chat & Meet People displayed consistent revenue growth, starting at $27K and peaking at $32K by the end of December. Downloads began at 633 and ended at 1.1K, showing an upward trend. Active users saw a slight decrease from 9.2K to 9.1K over the quarter, reflecting minor fluctuations in user engagement.
Match: Local Dating App showed a more volatile revenue pattern, starting at $18K and experiencing several peaks and troughs, ending the quarter at about $17.6K. Downloads fluctuated slightly, beginning at 754 and rising to 1.2K by the end of December. Active users remained relatively constant, starting at 8.1K and closing the quarter at 8.4K.
Grindr - Gay Dating & Chat had a stable revenue trend, starting at $11.6K and ending the quarter at $11.3K, with minor fluctuations. Downloads varied slightly, starting at 396 and ending at 504. Active users maintained a steady trend, beginning at 22K and concluding the quarter at 23K.
For more detailed insights and data, visit Sensor Tower.
