Top 5 Dating Apps Performance in New Zealand Q4 2021

During the fourth quarter of 2021, the top 5 dating apps in New Zealand showed varied performance metrics on a unified platform, with trends in weekly downloads, revenue, and active users reflecting their market dynamics. The data comes from Sensor Tower, providing insights into these popular dating apps.

Tinder Dating App: Chat & Date saw a notable increase in weekly revenue, peaking at approximately $69K in the last week of December. Weekly downloads remained relatively steady throughout the quarter, with a slight increase towards the end, reaching about 3.7K in the final week. Active users fluctuated slightly but ended the quarter at around 145K.

Bumble Dating App: Meet & Date experienced consistent growth in weekly revenue, culminating at about $28K in the last week of December. Downloads were stable, with a minor peak of 2.3K mid-October. Active users showed a small decline mid-quarter but recovered to approximately 63K by the end of December.

Grindr - Gay Dating & Chat had a steady revenue stream, peaking at $7.9K in the week of December 20. Weekly downloads were relatively low but showed a gradual increase, reaching 542 in the last week of December. Active users remained stable, averaging around 12K throughout the quarter.

Hinge Dating App: Match & Meet maintained a moderate weekly revenue, peaking at approximately $6.5K in the final week of December. Downloads ranged between 1.2K and 1.6K, with a slight increase towards the end of the quarter. Active users remained consistent, ending the quarter at about 42K.

Badoo: Dating. Chat. Friends saw minor fluctuations in weekly revenue, peaking at $5.2K in the last week of December. Downloads were steady, averaging around 700 per week. Active users saw a slight decline mid-quarter but recovered to approximately 29K by the end of December.

For more detailed insights and data, visit Sensor Tower.