Top 5 Dating Apps on Unified Platform in Nigeria Q4 2021

Analyzing the performance of the top 5 dating apps in Nigeria during Q4 2021 reveals interesting trends across weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive view of the market dynamics.

Tinder Dating App: Chat & Date showed a consistent increase in weekly revenue, peaking at around $18.4K in late November. Weekly downloads were relatively stable, fluctuating between 12.5K and 16.9K, while weekly active users rose steadily from 286K to over 303K by the end of December.

InMessage: Meet, Chat, Date observed a peak in weekly revenue of approximately $4.3K at the end of November. Weekly downloads varied, reaching a high of 11K in early October but dropping to around 5.2K towards the end of December. Active users remained relatively stable, averaging around 30K throughout the quarter.

Badoo: Dating. Chat. Friends experienced a gradual increase in weekly revenue, hitting a peak of $3.7K in late December. Weekly downloads hovered between 8K and 10K, while active users mostly stayed around the 250K mark, indicating a consistent user base.

Bumble Dating App: Meet & Date had an interesting revenue trajectory, peaking at approximately $2.4K in the last week of December. Weekly downloads showed significant growth, particularly in the last week of December, reaching 10.7K. Active users saw a notable increase from 30K to over 62K by the end of the quarter.

Grindr - Gay Dating & Chat saw its weekly revenue peak at around $1.6K in mid-October. Downloads fluctuated, with a high of 3.5K in mid-October and a low of around 2K in December. Active users remained relatively stable, averaging around 120K, with a slight peak in mid-October at 128K.

For more detailed insights and data, visit Sensor Tower.