AI Insights · Timothy · January 2022
Top Dating Apps in Ghana Q4 2021: Performance Insights
Discover the performance trends of the top 5 dating apps in Ghana during Q4 2021, covering weekly downloads, revenue, and active users.
The final quarter of 2021 saw significant activity in Ghana's dating app market. Here’s a performance breakdown of the top 5 dating apps on a unified platform, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced a steady increase in weekly revenue, peaking at approximately $1.2K in the week of December 6. Weekly downloads showed an upward trend mid-quarter, reaching 4.5K in the week of October 25, while weekly active users grew from 58.2K to 62.9K throughout the quarter.
Who - Live Video Chat saw weekly revenue peak at $543 in the week of October 4 before gradually declining to $243 by the end of December. Weekly downloads peaked at 7.9K in early October, followed by a decline to 1.7K at the end of December. Active users mirrored this trend, starting at 18.9K and dropping to 9.8K.
Badoo Dating App: Meet & Date maintained a consistent weekly revenue around $300, with a peak of $317 in early November. Weekly downloads fluctuated slightly, peaking at 2.8K in mid-October. Active users showed a slight increase from 65.5K to 67.5K by early December, before stabilizing at around 64K.
Topface - Dating Meeting Chat had a relatively stable weekly revenue, fluctuating around $220, with a peak of $273 in mid-October. Weekly downloads peaked at 3.1K in mid-October before declining to 1.4K by late December. Active users decreased from 5.3K to 4.4K over the quarter.
Dating and Chat - iHappy showed a notable increase in weekly downloads, peaking at 11.5K in mid-October. Weekly revenue remained steady around $220, with a peak of $267 in late October. Active users grew from 18.5K to 24.5K in mid-October before fluctuating around 16K to 17K towards the end of the quarter.
For more detailed insights and trends, visit Sensor Tower.