AI Insights · Timothy · December 2021
Top 5 Dating Apps Performance in the UK Q4 2021
The top dating apps in the UK saw varied performance in Q4 2021, with some apps experiencing steady growth in revenue and downloads while others fluctuated.
In the fourth quarter of 2021, the top five dating apps in the United Kingdom demonstrated diverse trends in revenue, downloads, and active users. Here’s an overview of their performance based on Sensor Tower data.
Tinder Dating App: Chat & Date saw a notable fluctuation in weekly revenue, peaking at approximately $914K in mid-October before gradually declining to around $702K by the end of December. Weekly downloads showed a consistent range, with a peak of about 46K in the last week of December. Active users hovered around 1.5M throughout the quarter, with minor fluctuations.
Bumble Dating App: Meet & Date maintained a steady weekly revenue, averaging around $300K, with slight peaks reaching $326K. Downloads remained relatively stable, peaking at 31K in mid-November and late December. Active users fluctuated around 700K, with a slight dip to 649K in mid-December before recovering by the end of the month.
Hinge Dating App: Match & Meet experienced steady weekly revenue, generally around $240K, with a peak of $266K in the last week of December. Downloads showed a gradual increase, peaking at nearly 30K by the end of the quarter. Active users remained stable, averaging around 530K, with a slight increase to 546K in the final week of December.
Badoo: Dating. Chat. Friends had a consistent weekly revenue, averaging around $170K with minor dips. Weekly downloads ranged between 16K to 19K, showing a slight peak in the last week of December. Active users remained around 620K, with a minor decrease to 591K in mid-December before recovering to 627K by the end of the quarter.
Grindr - Gay Dating & Chat saw a stable weekly revenue, averaging around $140K, with peaks reaching $155K in late November and late December. Downloads remained relatively consistent around 7K to 8K weekly. Active users averaged around 320K, peaking at 335K in mid-December.
These trends highlight the dynamic landscape of dating apps in the UK. For more detailed insights, visit Sensor Tower.