AI Insights · Timothy · January 2022
Top 5 Apparel Apps in South Africa Q4 2021 Performance
Discover the performance trends of the top 5 apparel apps in South Africa during Q4 2021, including weekly downloads, revenue, and active users.
Throughout the fourth quarter of 2021, the top 5 apparel apps in South Africa saw varied performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at how each app fared according to Sensor Tower data.
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 101.7K in early October. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to around 17.3K in early December before slightly recovering to 24.9K in the last week of December. The app also saw fluctuations in its weekly active users, starting at 456.3K in late September and experiencing a peak of 561.4K in late November, before ending the year at 384.7K.
Nike: Shoes, Apparel, Stories experienced a steady increase in weekly downloads, starting at 6.1K in late September and reaching a peak of 12.2K in late November. By the end of December, downloads had decreased to 5.1K. The app’s weekly active users followed a similar trend, beginning at 23.7K and peaking at 33.2K in late November, before settling at 25.1K by the end of the quarter.
sportscene Online Shopping showed significant growth in weekly downloads, starting at 3.4K in late September and peaking at 10.8K in late November. However, the downloads dropped sharply to about 1.6K in the last week of December.
ZARA displayed a relatively stable download pattern, with weekly downloads fluctuating between 3.2K and 3.8K for most of the quarter, before a sharp increase to 6K in the last week of December. The app’s weekly active users also showed a steady trend, starting at 31.5K in late September, peaking at 35.8K in the final week of December.
Lyst: Shop Fashion Brands experienced a mixed quarter. Weekly downloads peaked at 10.1K in late November but dropped to around 1.6K by the end of December. The app’s weekly active users showed a significant increase from 6.4K in late September to 12K in early December, before decreasing to 8.7K by the end of the quarter.
These insights highlight the dynamic nature of the apparel app market in South Africa for Q4 2021. For more detailed insights and data, visit Sensor Tower.
