AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Uruguay - Q4 2021
A detailed look at the performance of the top 5 apparel apps in Uruguay during the fourth quarter of 2021, based on data from Sensor Tower.
During the fourth quarter of 2021, the top 5 apparel apps in Uruguay exhibited varied performance in terms of downloads and active users, as reported by Sensor Tower. Here's a closer look at the trends for each app.
Zara saw a fluctuation in weekly downloads, peaking at around 1.9K in the week of December 20. The app's weekly active users mirrored this trend, reaching a high of approximately 8.3K during the same period.
SHEIN-Shopping Online experienced a decline in weekly downloads, starting at 1.1K at the beginning of the quarter and dropping to around 539 by the end of December. However, weekly active users remained relatively stable, fluctuating between 16.1K and 18.7K throughout the quarter.
Lojas Renner - Comprar Roupas had a consistent pattern in downloads, with a slight increase towards the end of the quarter, peaking at around 349 in the final week of December. The active users trend was similar, maintaining an average of 2K users per week.
FARFETCH - Shop Luxury Fashion showed a steady increase in weekly downloads, reaching a high of 332 in the last week of December. The app's active users also saw a rise, peaking at approximately 468 in the same period.
BERSHKA: Fashion & trends had a varied performance in downloads, with a notable peak of 228 in the final week of December. The active users similarly increased, reaching a high of 1.1K in early November and stabilizing around 893 by the end of December.
For more detailed insights and data, visit Sensor Tower.
