AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in the US in Q4 2021
Discover the performance trends of the top 5 apparel apps in the US during Q4 2021, including download and active user numbers. Data provided by Sensor Tower.
In the fourth quarter of 2021, the top 5 apparel apps in the United States showcased varying trends in downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.
SHEIN - Shopping Online saw significant weekly downloads, fluctuating between 252K and 447K. The highest number of downloads occurred in the week of November 8, with approximately 447K. Weekly active users ranged from around 8.3M to 11.9M, peaking in the week of November 22.
Nike: Shoes, Apparel, Stories recorded weekly downloads between 224K and 349K. The week of November 22 saw the highest downloads at about 349K. Active users showed a peak of roughly 3.9M during the same week, with a general trend of increasing engagement throughout the quarter.
GOAT – Sneakers & Apparel experienced a consistent rise in weekly downloads, peaking at about 242K in the final week of December. Active users also demonstrated steady growth, reaching approximately 3M in mid-December.
Nike SNKRS: Sneaker Release had weekly downloads ranging from 76K to 160K, with the highest downloads in the week of December 6. Active user numbers varied, with a noticeable peak of around 2.5M in the week of November 1.
Fashion Nova - Online Shopping showed weekly downloads between 65K and 119K. The week of November 22 marked the highest download count at approximately 119K. Active users ranged from about 373K to 459K, peaking in the same week.
These insights provide a snapshot of user engagement and app performance in the apparel category during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.
