Top 5 Apparel Apps Performance in Ukraine Q4 2021

In Q4 2021, the top apparel applications in Ukraine exhibited diverse trends in their weekly downloads and active users, as per data from Sensor Tower.

Kasta: покупки одяг та взуття from modnaKasta saw a significant increase in weekly downloads, starting at 6.5K in early October and peaking at approximately 24.8K in the week of November 22. Active users for the app also showed a positive trend, rising from 47.1K at the beginning of October to a high of 66.2K by late November, before stabilizing around 53.5K towards the end of December.

INTERTOP experienced a fluctuating pattern in weekly downloads, with an initial count of 10K in late September and reaching its peak at 18.7K in early November. The app's active users mirrored this trend, increasing from 35.7K in late September to a peak of 51.7K in early November, and then stabilizing around 42.4K by the end of December.

Staff Clothes saw relatively stable weekly downloads, starting at 10.8K in late September and fluctuating between 5.9K to 11K throughout the quarter. Active users for the app showed a downward trend, beginning at 31.5K in early October and decreasing to approximately 28.6K by the end of December.

SHEIN - Shopping Online maintained a steady download rate, starting at 6.7K in late September and fluctuating slightly to around 5K by the end of December. The app's active users consistently hovered around 72.8K to 77.6K throughout the quarter, indicating stable user engagement.

FARFETCH - Shop Luxury Fashion had consistent weekly downloads, starting at 5.8K in late September and maintaining averages around 5K to 6K for the rest of the quarter. Active users for FARFETCH saw a slight increase from 25.4K in late September to 27.3K in early December, eventually stabilizing around 26K by the end of the year.

For more detailed insights and trends on these apps, visit Sensor Tower.