Top 5 Apparel Apps on Unified Platform in Turkey Q4 2021

In the fourth quarter of 2021, the top five apparel applications in Turkey experienced notable trends in weekly downloads and active users, according to data from Sensor Tower.

DeFacto - Clothing & Shopping saw a significant rise in weekly downloads, starting from 47.3K in late September and peaking at 170K in the week of November 22. This growth was matched by an increase in weekly active users, from 302K to a peak of 541K in the same period.

FLO AYAKKABI also showed positive trends. Weekly downloads began at 59.9K in late September, reaching a high of 111K in the week of November 22. Active users followed a similar pattern, starting at 432K and peaking at 526K in late December.

Modanisa: Online Fashion Shop had a more variable performance. Downloads fluctuated, reaching a high of 52K in late October but dropping to around 10.5K by the end of December. Active users showed a slight decline from 188K in late September to 139K at the end of the quarter.

ZARA experienced steady downloads with a notable spike in the week of November 22, reaching 73.6K. Active users increased from 182K in late September to a peak of 263K in the same week, before stabilizing around 193K by the end of December.

H&M - we love fashion showed consistent performance in weekly downloads, beginning at 17.3K in late September and peaking at 28K in early October. Active users remained relatively stable, fluctuating around 456K and peaking at 549K in the week of November 22.

For more detailed insights and data, visit Sensor Tower.