Top 5 Apparel Apps Performance in Tunisia Q4 2021

In Q4 2021, the top 5 apparel applications in Tunisia showcased varied performance metrics on a unified platform. Here’s a detailed look at their weekly downloads and active users trends, based on data from Sensor Tower.

SHEIN-Shopping Online saw a notable fluctuation in weekly downloads throughout the quarter. Starting at 1.7K downloads in late September, the app peaked at 3.7K in mid-November. However, downloads dipped to 1.6K by early December before rising again to 3.1K in the week of December 20. Active users mirrored this trend, starting at 17.2K, peaking at 22.7K in the same week, and then slightly dropping to 20.9K by the end of December.

HA FidBox experienced significant variability in weekly downloads. The app started with 953 downloads in late September, spiking to 3.3K in early December, but ended the quarter with just 369 downloads. Active users data for this app was not available.

Zara maintained a relatively stable download trend, beginning with 903 downloads in late September and reaching a high of 4K in late November. Downloads then settled back to around 893 by the end of December. Active users saw a peak at 15.3K in late November, with a slight decline to 10K towards the end of the quarter.

BERSHKA: Fashion & trends also showed a consistent performance with weekly downloads. Starting at 971 downloads in late September, it peaked at 3K in late November and then balanced out to around 989 by December 20. Active users followed a similar pattern, peaking at 6.9K in late November and ending the quarter at 3.1K.

PULL&BEAR: Fashion and Trends had steady weekly downloads beginning at 855 in late September, peaking at 2.7K in late November, and then decreasing to 889 by the end of December. The app's active users also showed an upward trend, starting at 2K in late September and reaching 4K in late November before settling at 2.2K by the end of December.

For more insights and detailed data, visit Sensor Tower.