Top 5 Apparel Apps in El Salvador Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 apparel applications on a unified platform in El Salvador demonstrated varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at each app's performance, as reported by Sensor Tower.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at 6.4K in the first week of November. However, downloads tapered off towards the end of the quarter, settling at approximately 3.4K in the final week of December. The app maintained a robust number of weekly active users, starting at around 73.4K in late September and reaching 84.9K by the end of December.

PULL&BEAR experienced a gradual rise in weekly downloads, peaking at 856 in mid-December. Similarly, weekly active users increased from 985 at the beginning of the quarter to 1.9K by mid-December, before slightly dropping to 1.5K in the last week of the year.

BERSHKA showed an upward trend in weekly downloads, reaching a high of 827 in mid-December. Active users also displayed growth, starting at 1.9K in late September and climbing to 3.2K by mid-December, before decreasing to 2.5K in the final week.

ZARA maintained steady download numbers throughout the quarter, peaking at 625 in the week of November 22. The app's weekly active users increased from 2.1K in late September to 2.7K by the end of December.

Fashion Nova - Online Shopping saw its weekly downloads peak at 571 in mid-December. Weekly active users also grew from 1K at the beginning of the quarter to 1.6K in mid-December, before slightly decreasing to 1.2K in the last week of the year.

For more detailed insights and data, visit Sensor Tower.